Main Article Content
Abstract
Indonesia saat ini mengalami tren berwirausaha yang didorong oleh kebutuhan masyarakat yang beragam, memberikan peluang besar bagi calon wirausahawan, terutama UMKM. Tercatat pada tahun 2021 terdapat 59,2 juta pelaku UMKM di Indonesia, namun banyak yang kesulitan mempromosikan produknya secara efektif. Penggunaan teknologi, seperti aplikasi Photo Room, dapat membantu mengatasi masalah ini. Pelatihan pengeditan foto produk menggunakan aplikasi Photo Room telah dilaksanakan di Kelurahan Bandarjo Ungaran Barat, dengan peserta dari kalangan UMKM. Pelatihan ini mencakup pengenalan fungsi dan manfaat aplikasi, prosedur praktis penggunaannya, serta latihan mengedit foto produk. Peserta menunjukkan antusiasme dan partisipasi aktif sepanjang kegiatan, yang berujung pada kemandirian dalam menggunakan aplikasi sesuai selera masing-masing. Hasil pelatihan ini berdampak positif, memperkuat kerjasama antara Jurusan PLS FIP UNNES dengan Kelurahan Bandarjo Ungaran Barat. Pelatihan ini membuktikan bahwa teknologi sederhana dapat meningkatkan branding produk UMKM dan memberdayakan pelaku usaha kecil.
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References
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References
Alfin, A. (2021). Analisis Strategi Umkm dalam Menghadapi Krisis di Era Pandemi Covid-19. Jurnal Inovasi Penelitian, 1(8), 1543–1552.
Anggraeni, P. N., Syafa Herdiani, Tin Rustini, & Muh. Husen Arifin. (2022). Pengaruh Kemajuan Teknologi Komunikasi Terhadap Perkembangan Sosial Anak. Journal Pendidikan Ilmu Pengetahuan Sosial, 14(1), 144–147. https://doi.org/10.37304/jpips.v14i1.4743
Atichasari, A. S., & Marfu, A. (2023). The Influence of Tax Policies on Investment Decisions and Business Development of Micro, Small, and Medium-Sized Enterprises (MSMEs) and its Implications for Economic Growth in Indonesia. Journal of Economics, Finance and Management Studies, 6(07), 3290-3296 https://doi.org/10.47191/jefms/v6-i7-32
Danilov, A. N., Bezniuk, D. K., Bogdevich, I. M., Vodopiyanov, P. A., Volotovsky, I. D., Zelenkov, A. I., Mamedov, A. K., Mojeiko, M. A., Rubanau, A. V., Titarenko, L. G., & Shcherbin, V. K. (2022). Modern society: new challenges and risks. Journal of the Belarusian State University. Sociology, 4, 12–33. https://doi.org/10.33581/2521-6821-2022-4-12-33
Hamdan, H. (2018). Industri 4.0: Pengaruh Revolusi Industri Pada Kewirausahaan Demi Kemandirian Ekonomi. Jurnal Nusantara Aplikasi Manajemen Bisnis, 3(2), 1-8. https://doi.org/10.29407/nusamba.v3i2.12142
Hordienko, T., & Filonenko, O. (2022). Theoretical Fundamentals Of Training As A Special Form Of Teaching Future Primary School Teachers. Research Notes. Series "Psychology and Pedagogy Research" (Nizhyn Mykola Gogol State University), (2), 96-104. https://doi.org/10.31654/2663-4902-2022-PP-2-96-104
Juniarti, S. (2016). Pengaruh Pelatihan Dan Pengembangan Terhadap Produktivitas Kerja Pegawai Pada Universitas Pgri Palembang. Media Wahana Ekonomika, 12(4), 88–103.
Lucchini, R. G., McDiarmid, M., van der Laan, G., Rosen, M., Placidi, D., Radon, K., Ruchirawat, M., Kurtz, L., & Landrigan, P. (2018). Education and Training: Key Factors in Global Occupational and Environmental Health. Annals of Global Health, 84(3), 436–441. https://doi.org/10.29024/aogh.2328
Mamaqi, E. (2023). The Role of Trainings in the Development and Enhancement of Work Performance in the Public and Private Sector. Interdisciplinary Journal of Research and Development, 10(1), 107. https://doi.org/10.56345/ijrdv10n1s115
Meidita, A. (2019). Pengaruh Pelatihan dan Kompetensi Terhadap Kepuasan Kerja Melalui Motivasi Kerja. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(2), 226–237. https://doi.org/10.30596/maneggio.v2i2.3772
Nugraheny, D., Pujiastuti, A., Sudaryanto, S., Wintolo, H., Agustian, H., Aryanto, S., Indrianingsih, Y., & Honggowibowo, A. S. (2022). Pendampingan dan pelatihan cara pengambilan foto produk UMKM untuk pemasaran di media sosial. KACANEGARA Jurnal Pengabdian Pada Masyarakat, 5(1), 23–30. https://doi.org/10.28989/kacanegara.v5i1.1017
Okunev, R. (2023). Common Problems in Today’s Society. In The Psychology of Evolving Technology. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-8686-9_10
Pareraway, A. S., Kojo, C., & Roring, F. (2018). Pengaruh Lingkungan Kerja, Pelatihan, Dan Pemberdayaan Sdm Terhadap Kepuasan Kerja Karyawan Pt. Pln (Persero) Wilayah Suluttenggo. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(3), 1828–1837.
Raja, B. (2023). Recent Advances in Technological Developments. In Cutting-Edge Technologies in Innovations in Computer Science and Engineering. San International Scientific Publications. https://doi.org/10.59646/csebookc13/004
Rifai, M., Prihantoro, K., & Suwarno, P. (2022). E-Commerce Berbasis Penduduk Muslim Sebagai Pendorong Ekonomi Kerakyatan. Jurnal Kajian Ekonomi Dan Kebijakan Publik, 7(1), 162-168.
Safwan, M., & Ariffin, A. A. (2019). Educational Training Intervention On Workplace Violence Among Healthcare Workers. Public Health and Clinical Sciences, 6(5), 56–69.
Sari, R. P., & Santoso, D. T. (2019). Pengembangan Model Kesiapan UMKM di Era Revolusi Industri 4.0. Jurnal Media Teknik & Sistem Industri, 3(1), 37–42.
Setiawati, S. D., Retnasari, M., & Diny Fitriawati. (2019). Strategi membangun branding bagi pelaku Usaha Mikro Kecil Menengah. JURNAL ABDIMAS BSI Jurnal Pengabdian Kepada Masyarakat, 2(1), 125–136.
Siregar, E. (2018). Faktor -Faktor yang Mempengaruhi Manajemen Pendidikan dan Pelatihan (Diklat) Dalam Upaya Pengembangan SDM. Jurnal Dinamika Pendidikan, 11(2), 157–164.
Sulaeman, M. M. (2020). Sosialisasi Kewirausahaan dalam Upaya Peningkatan UMKM Desa Palangan Kecamatan Karangbinangun Kabupaten Lamongan. Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan Dan Pengabdian Masyarakat, 2(1), 16-22. https://doi.org/10.30736/jab.v2i01.34
Trach, J. (2020). Scientific And Technological Progress In The Context Of Development Of “Technological” Society. Culture and Arts in the Modern World, 21, 172–181. https://doi.org/10.31866/2410-1915.21.2020.208252
Yose, R. F. (2023). Job Creation Efforts through Empowering Micro, Small and Medium Enterprises. AURELIA: Jurnal Penelitian Dan Pengabdian Masyarakat Indonesia, 2(2), 1211–1214. https://doi.org/10.57235/aurelia.v2i2.719