Main Article Content
Abstract
This community service aims to help business actors, both MSMEs and home-based businesses in Kerinjing Village, in the use of E-Commerce and Digital Marketing in order to increase the added value of a product. In the face of increasingly difficult business competition, especially in this COVID-19 pandemic situation, business players need a creative and innovative idea in marketing their products, so that their business can survive. Therefore, this service activity is carried out to provide assistance and training to business players in Kerinjing Village in utilizing E-Commerce and Digital Marketing. Service activities are carried out starting from the introduction and providing an understanding of E-Commerce and Digital Marketing, followed by training on the use of E-Commerce where results of the activities will be monitored and evaluated further. This Community Service activity was attended by 35 participants, consisting of business players and MSMEs in Kerinjing Village.
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References
- Bashir, A., Susetyo, D., Hidayat, A., Hamira, H., & Aini, B. (2020). Pelatihan E-commerce pada Industri Rumah Tangga di Desa Kerinjing, Kabupaten Ogan Ilir. Sricommerce: Journal of Sriwijaya Community Services, 1(1), 17-24. doi:https://doi.org/10.29259/jscs.v1i1.6.
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- Poetra, R. R., & Christantyawati, N. (2017). Model AIDA: Pola Penggunaan Media Sosial dalam Meningkatkan Kepuasan Penjualan di Toko Online Goldies Hijab. Jurnal Komunikasi Profesional, 1(1), 22–36. https://doi.org/10.25139/jkp.v1i 1.170.
- Rahayu, R., & Day, J. (2017). E-commerce adoption by SMEs in developing countries: evidence from Indonesia. Eurasian Bus Rev, 7, 25–41 https://doi.org/10.1007/s4082 1-016-0044-6.
- Ramanathan. R, U., & Hsiao, H, L. (2012). The Impact of E-Commerce on Taiwanese SMEs : Marketing and Operations Effect. UK: Int. J. Production economics.
- Suci, Y. R. (2017). Perkembangan UMKM (Usaha Mikro Kecil Menengah) di Indonesia. Jurnal Ilmiah Fakultasi Ekonomi, 6(1), 51–58.
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References
Bashir, A., Susetyo, D., Hidayat, A., Hamira, H., & Aini, B. (2020). Pelatihan E-commerce pada Industri Rumah Tangga di Desa Kerinjing, Kabupaten Ogan Ilir. Sricommerce: Journal of Sriwijaya Community Services, 1(1), 17-24. doi:https://doi.org/10.29259/jscs.v1i1.6.
DEPKOP. (2020). Perkembangan Data Usaha Mikro, Kecil, Menengah (UMKM) dan Usaha Besar (UB) Tahun 2017-2018. http://www.depkop.go.id/data-umkm.
Grandon and Pearson. (2004). Aktifitas bisnis secara elektronik ini (e business/e-commerce). Communication of The Association for Information Systems, 13, 81-102.
Harto, B., & Komalasari, R. (2020). Optimalisasi Platform Online Internet Marketing Untuk SME Little Rose Bandung. Empowerment in the Community, 1(1), 1-6. doi: http://dx.doi.org/10.31543/ecj. v1i1.357.g38.
Indika, D. R., & Jovita, C. (2017). Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen. Jurnal Bisnis Terapan, 1(01), 25–32. https://doi.org/10.24123/jbt.v1i0 1.296.
Kurniati, D. (2020). Efek Corona, Jokowi Beri Kelonggaran Cicilan Kredit Hingga 1 Tahun. DDTC News. https://news.ddtc.co.id/efek-coronajokowi-beri-kelonggaran-cicilan-kredit-hingga-1-tahun-19773.
Manik,P. A. A. (2020). Peran Media Sosial Dalam Meningkatkan Penjualan Online Saat Pandemi Covid-19. Jurnal Ilmiah Satyagraha, 3(2), 73–81. https://doi.org/10.47532/jis.v3i2. 179.
Poetra, R. R., & Christantyawati, N. (2017). Model AIDA: Pola Penggunaan Media Sosial dalam Meningkatkan Kepuasan Penjualan di Toko Online Goldies Hijab. Jurnal Komunikasi Profesional, 1(1), 22–36. https://doi.org/10.25139/jkp.v1i 1.170.
Rahayu, R., & Day, J. (2017). E-commerce adoption by SMEs in developing countries: evidence from Indonesia. Eurasian Bus Rev, 7, 25–41 https://doi.org/10.1007/s4082 1-016-0044-6.
Ramanathan. R, U., & Hsiao, H, L. (2012). The Impact of E-Commerce on Taiwanese SMEs : Marketing and Operations Effect. UK: Int. J. Production economics.
Suci, Y. R. (2017). Perkembangan UMKM (Usaha Mikro Kecil Menengah) di Indonesia. Jurnal Ilmiah Fakultasi Ekonomi, 6(1), 51–58.
Turban, Efraim. (2015) Electronic commerce a Managerial and Social Networks Perspective 8th edition. Springer.