Main Article Content
Abstract
Abstrak: Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk menumbuhkan kemandirian GAPOKTAN dalam penjualan hasil panen dengan memberikan pemahaman tentang institusi kelembagaan sehingga memudahkan para anggota Gapoktan dalam membuat proposal pendampingan yang dapat diajukan pada instansi-instansi terkait, memberikan pemahaman dalam pengelolaan keuangan melalui pelatihan pembukuan, serta memberikan pemahaman tentang Online Marketing melalui pelatihan penjualan secara online pada platform marketing digital yaitu Shopee, Tokopedia, Bukalapak, dan Blibli. Hasil PKM ini ditunjukkan dengan pengetahuan dan pemahaman para anggota GAPOKTAN tentang penyusunan proposal sudah mulai bertambah semenjak mengikuti pelatihan, antusiasme ditunjukkan melalui keaktifan mereka saat mengikuti pelatihan, pengetahuan masyarakat mengenai pengelolaan keuangan melalui pencatatan keuangan ketika panen sudah meningkat, serta pengetahuan masyarakat mengenai penjualan secara online melalui platform digital sudah meningkat.
Kata Kunci: Pengabdian Kepada Masyarakat, GAPOKTAN, Institusi Kelembagaan, Pengelolaan Keuangan, Online Marketing.
Keywords
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References
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References
Adio, E. O., Abu, Y., Yusuf, S. K., & Nansoh, S. (2016). Use of agricultural information sources and services by farmers for improve productivity in Kwara State. Library Philosophy and Practice, 2016(1).
Arinaitwe, S. ., Mshenga, P. M. and, & Ayuya, O. I. (2017). Analysis of Risk Attitudes and Social Capital in Pineapple Marketing: The Case of Small-scale Farmers in Luwero District, Uganda. African Journal of Rural Development, 2(2), 235–246. http://afjrd.org/jos/index.php/afjrd/article/view/153/91
Bello, L. O., Baiyegunhi, L. J. S., & Danso-Abbeam, G. (2020). Productivity impact of improved rice varieties' adoption: case of smallholder rice farmers in Nigeria. Economics of Innovation and New Technology, 0(0), 1–17. https://doi.org/10.1080/10438599.2020.1776488
Hao, J., Bijman, J., Gardebroek, C., Heerink, N., Heijman, W., & Huo, X. (2018). Cooperative membership and farmers' choice of marketing channels – Evidence from apple farmers in Shaanxi and Shandong Provinces, China. Food Policy, 74(November 2017), 53–64. https://doi.org/10.1016/j.foodpol.2017.11.004
Katalampung.com. (2020, Desember 14). PKM FEB UTI Dampingi Petani dan UMKM Desa Sidodadi, Pesawaran. Diakses pada https://www.katalampung.com/2020/09/pkm-feb-uti-dampingi-petani-dan-umkm.html.
Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education International.
Kyomugisha, H., Sebatta, C., &
Mugisha, J. (2018). Potato market access, marketing efficiency and on-farm value addition in Uganda. Scientific African, 1, e00013. https://doi.org/10.1016/j.sciaf.2018.e00013
Myeni, L., Moeletsi, M., Thavhana, M., Randela, M., & Mokoena, L. (2019). Barriers affecting sustainable agricultural productivity of smallholder farmers in the eastern free state of South Africa. Sustainability (Switzerland), 11(11), 1–18. https://doi.org/10.3390/su11113003
Tabo, R., Bationo, A., Gerard, B., Ndjeunga, J., Marchal, D., Amadou, B., Garba Annou, M., Sogodogo, D., Taonda, J.-B. S., Hassane, O., Diallo, M. K., & Koala, S. (2007). Improving cereal productivity and farmers' income using a strategic application of fertilizers in West Africa. Advances in Integrated Soil Fertility Management in Sub-Saharan Africa: Challenges and Opportunities, 201–208. https://doi.org/10.1007/978-1-4020-5760-1_18
Upadhyaya, A., & Singh, A. 2019). Land and Water Management Strategies for Improving Agricultural Productivity of Farmers. Journal of Agrisearch, 05(01), 1–3. https://doi.org/10.4172/2168-9768.1000154
Yusnaini, Kencana, D., Burhanudin, Hakiki, A., & Meirawati, E. (2020). Pelatihan dan Pendampingan Penyusunan Laporan Harga Pokok Produksi pada Badan Usaha Milik Desa. 1(2), 63–68.