Main Article Content
Abstract
Pengabdian masyarakat ini berfokus pada pembuatan website profil untuk Perusda SML, sebuah badan usaha milik daerah yang berperan penting dalam pembangunan ekonomi lokal. Tujuan utama dari kegiatan ini adalah meningkatkan visibilitas, transparansi, dan efektivitas komunikasi perusahaan melalui platform digital. Metodologi yang diterapkan meliputi analisis kebutuhan mendalam, pengembangan website berbasis teknologi terkini, pelatihan komprehensif bagi staf, implementasi bertahap, serta evaluasi dan penyempurnaan berkelanjutan. Hasil menunjukkan peningkatan signifikan dalam penyampaian informasi, keterlibatan stakeholder, dan penguatan citra profesional perusahaan. Website yang dikembangkan menjadi wadah informasi yang efektif dan menjadi model pengelolaan digital yang dapat diadaptasi oleh organisasi sejenis. Implementasi website profil berhasil mentransformasi cara Perusda SML berinteraksi dengan publik dan mitra bisnis, menegaskan pentingnya adopsi teknologi digital dalam pengelolaan badan usaha milik daerah di era modern.
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References
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References
Abdelsalam, H. M., Reddick, C. G., Gamal, S., & Al-shaar, A. (2013). Social media in Egyptian government websites: Presence, usage, and effectiveness. Government Information Quarterly, 30(4), 406-416. https://doi.org/10.1016/j.giq.2013.05.020
Alzahrani, L., Al-Karaghouli, W., & Weerakkody, V. (2017). Analysing the critical factors influencing trust in e-government adoption from citizens' perspective: A systematic review and a conceptual framework. International Business Review, 26(1), 164-175. https://doi.org/10.1016/j.ibusrev.2016.06.004
Bertot, J. C., Jaeger, P. T., & Grimes, J. M. (2010). Using ICTs to create a culture of transparency: E-government and social media as openness and anti-corruption tools for societies. Government Information Quarterly, 27(3), 264-271. https://doi.org/10.1016/j.giq.2010.03.001
Bonsón, E., Torres, L., Royo, S., & Flores, F. (2012). Local e-government 2.0: Social media and corporate transparency in municipalities. Government Information Quarterly, 29(2), 123-132. https://doi.org/10.1016/j.giq.2011.10.001
Castells, M. (2010). The rise of the network society (2nd ed.). Wiley-Blackwell.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson.
Criado, J. I., Sandoval-Almazan, R., & Gil-Garcia, J. R. (2013). Government innovation through social media. Government Information Quarterly, 30(4), 319-326. https://doi.org/10.1016/j.giq.2013.10.003
DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, 19(4), 9-30. 10.1080/07421222.2003.11045748
Dennis, A., Wixom, B. H., & Roth, R. M. (2020). Systems analysis and design (7th ed.). Wiley.
Feeney, M. K., & Brown, A. (2017). Are small cities online? Content, ranking, and variation of US municipal websites. Government Information Quarterly, 34(1), 62-74.
Gao, X., & Lee, J. (2017). E-government services and social media adoption: Experience of small local governments in Nebraska state. Government Information Quarterly, 34(4), 627-634.
Garrett, J. J. (2010). The elements of user experience: User-centered design for the web and beyond (2nd ed.). New Riders.
Grimmelikhuijsen, S. G., & Welch, E. W. (2012). Developing and testing a theoretical framework for computer‐mediated transparency of local governments. Public Administration Review, 72(4), 562-571. 10.2307/41506806
Gunawong, P. (2015). Open government and social media: A focus on transparency. Social Science Computer Review, 33(5), 587-598. https://doi.org/10.1177/0894439314560685
Huang, Z., & Benyoucef, M. (2014). Usability and credibility of e-government websites. Government Information Quarterly, 31(4), 584-595. https://doi.org/10.1016/j.giq.2014.07.002
Karkin, N., & Janssen, M. (2014). Evaluating websites from a public value perspective: A review of Turkish local government websites. International Journal of Information Management, 34(3), 351-363. https://doi.org/10.1016/j.ijinfomgt.2013.11.004
Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28(1), 21-37. https://doi.org/10.1016/S0363-8111(02)00108-X
Krippendorff, K. (2018).Content analysis: An introduction to its methodology (4th ed.). SAGE Publications.
Kvale, S. (2008). Doing interviews. SAGE Publications.
Laudon, K. C., & Laudon, J. P. (2018). Management information systems: Managing the digital firm (15th ed.). Pearson.
Luna-Reyes, L. F., Gil-Garcia, J. R., & Romero, G. (2012). Towards a multidimensional model for evaluating electronic government: Proposing a more comprehensive and integrative perspective. Government Information Quarterly, 29(3), 324-334. https://doi.org/10.1016/j.giq.2012.03.001
Mergel, I. (2013). Social media adoption and resulting tactics in the U.S. federal government. Government Information Quarterly, 30(2), 123-130. https://doi.org/10.1016/j.giq.2012.12.004
Merrill, M. D. (2002). First principles of instruction. Educational Technology Research and Development, 50(3), 43-59. https://doi.org/10.1007/BF02505024
Mossberger, K., Wu, Y., & Crawford, J. (2013). Connecting citizens and local governments? Social media and interactivity in major U.S. cities. Government Information Quarterly, 30(4), 351-358. https://doi.org/10.1016/j.giq.2013.05.016
Pina, V., Torres, L., & Royo, S. (2010). Is e-government promoting convergence towards more accountable local governments? International Public Management Journal, 13(4), 350-380. https://doi.org/10.1080/10967494.2010.524834
Porumbescu, G. A. (2016). Linking public sector social media and e-government website use to trust in government. Government Information Quarterly, 33(2), 291-304. https://doi.org/10.1016/j.giq.2016.04.006
Reddick, C. G., & Norris, D. F. (2013). Social media adoption at the American grass roots: Web 2.0 or 1.5? Government Information Quarterly, 30(4), 498-507. https://doi.org/10.1016/j.giq.2013.05.011
Sandoval-Almazan, R., & Gil-Garcia, J. R. (2012). Are government internet portals evolving towards more interaction, participation, and collaboration? Revisiting the rhetoric of e-government among municipalities. Government Information Quarterly, 29, S72-S81. https://doi.org/10.1016/j.giq.2011.09.004
Wibowo, A. M., & Saptono, B. (2020). Analisis dan perancangan sistem informasi pemerintahan berbasis e-government. Penerbit Andi.
Zheng, L., & Zheng, T. (2014). Innovation through social media in the public sector: Information and interactions. Government Information Quarterly, 31, S106-S117. https://doi.org/10.1016/j.giq.2014.01.011