Main Article Content
Abstract
Processed foods such as kemplang crackers, various chips, pempek etc. are commodity products produced by Entrepreneurs assisted by Korkot OKI, South Sumatra Province. The training will include training on introducing the concept of packaging, benefits of packaging, packaging design and making product packaging. This training is important because the processed food (kemplang, rengginang, chips, pempek) that is produced will certainly have added value if it is properly packaged. This packaging aims to maintain product quality, facilitate product distribution, and attract consumer attention. In implementing this packaging, all business participants do not have adequate packaging and do not have a product brand, so they will further provide assistance to design the training participants' brands and product packaging.
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References
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References
Andaiyani, S., Teguh, M., Roostartina, E., & Imelda, I. (2019). Pengembangan Usaha Kemplang Desa Arisan Gading Melalui Perluasan Pemasaran Dan Inovasi Pengemasan. In Prosiding Hasil Pengabdian SEMIRATA FEB BKS-PTN Barat (pp. 55–61).
https://doi.org/10.37061/jps.v8i2.12427
Geueke, B., Groh, K., & Muncke, J. (2018). Food packaging in the circular economy: Overview of chemical safety aspects for commonly used materials. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2018.05.005
Han, J. W., Ruiz-Garcia, L., Qian, J. P., & Yang, X. T. (2018). Food Packaging: A Comprehensive Review and Future Trends. Comprehensive Reviews in Food Science and Food Safety. https://doi.org/10.1111/1541-4337.12343
Hasan, B., & Rizkiana, A. (2018). Varian Produksi, Manajemen Keuangan dan Pemasaran Usaha Mikro Kerupuk Kerang Madurasa di Kabupaten Bangkalan. International Journal of Community Service Learning. https://doi.org/10.23887/ijcsl.v2i3.14175
Irfandi, I., Hidayat, T., & Salman, R. (2018). Pemberdayaan Usaha Kecil Menengah Kuliner Roti Di Kabupaten Simalungun. Jurnal Pengabdian Kepada Masyarakat. https://doi.org/10.24114/jpkm.v24i2.10337
Kotler, P., & Keller, K. L. (2012). Principles Of Marketing Kotler 14th Edition Pearson. Pearson Education Limited, Essex, England.
Pratiwi Octasylva, A. R., Leonita, S., & Damang, S. M. (2020). Pelatihan Desain Kemasan Produk UMKM di Tangerang Selatan. Empowerment in the Community. https://doi.org/10.31543/ecj.v1i2.356
Riyadi, N., & Mujanah, S. (2021). Strategi Pemasaran Dan Pendampingan Manajemen Usaha Kelompok Usaha Kecil Kerupuk Di Kenjeran Kota Surabaya. Jurnal Ilmiah Abdi Mas TPB Unram. https://doi.org/10.29303/amtpb.v3i1.56
Veronica, M., Febriani, R. A., & Sari, R. (2020). Pengembangan Kewirausahaan "Kreasi Pempek Berbahan Nasi” Sebagai Produk Makanan Khas Kota Palembang. Jurnal Abdimas Mandiri. https://doi.org/10.36982/jam.v4i1.1038
Wardoyo, D. T. W., Kusumaningrum, T. M., Fazlurrahman, H., Kautsar, A., & Hadi, H. K. (2020). Pelatihan inovasi kemasan pada industri makanan di Desa Raci Tengah Kabupaten Gresik. J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat). https://doi.org/10.30734/j-abdipamas.v4i1.689
Wardoyo Putro, P. U., & Sulistiyowati, L. N. (2020). Pelatihan Smart Packaging Pada Usaha Mikro Emping Jagung Di Kabupaten Magetan. Jurnal Berdaya Mandiri. https://doi.org/10.31316/jbm.v1i2.433
Wijaya, A. P., & Annisa, I. T. (2020). The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions. Jurnal Analisis Bisnis Ekonomi. https://doi.org/10.31603/bisnisekonomi.v18i1.3077